All key posts about Customer Data Platform

A true customer data platform must integrate data from across functional and channel-specific silos into a single customer view that is accessible in real-time

Source: https://www.cio.com/article/3305456/these-3-types-of-customer-data-platforms-are-not-one-in-the-same.html

What is a Customer Data Platform?

https://www.bigdatavietnam.org/2019/06/what-is-customer-data-platform.html

How to build Unified Experience Platform (CDP & DXP)

https://www.bigdatavietnam.org/2019/09/uspatech-open-source-framework-to-build.html

Customer Data & Experience Platform 101

https://www.bigdatavietnam.org/p/digital-marketing-customer-da.html

Customer Data Platform (CDP) – Introduction and Market Overview

https://www.bigdatavietnam.org/2019/07/customer-data-platform-cdp-introduction.html

Marketing Technology Infrastructure for Brands (Big Data and A.I for Marketing)

https://www.bigdatavietnam.org/2019/08/marketing-technology-infrastructure-for.html

Customer Data Platforms: ứng dụng Big Data để xây dựng cái nhìn 360 độ về Profile của khách hàng

https://www.bigdatavietnam.org/2019/08/customer-data-platforms-how-marketers.html

Customer Data Platform & E-Commerce

https://www.bigdatavietnam.org/2019/10/from-customer-first-marketing-theory-to.html

Unified Technology Platform for Customer 360 Insights in data-driven business

https://www.bigdatavietnam.org/2019/08/customer-data-platform-branding.html

The final goal of CDP is Unified Experience from all data in the World