Sunday, June 28, 2020

Data collection, processing & organization with USPA framework


1) How to think in the age of Dataism with USPA framework ?
2) How to collect customer data 
3) Data Segmentation Processing for flexibility and scalability  
4) Data Organization for personalization and business activation 

 

Wednesday, June 24, 2020

Smart Retail O2O Model (4 6 8 Growth Hacking Model)

Các công ty / tập đoàn kinh doanh trong lĩnh vực bán lẻ sẽ phải "thích nghi" như thế nào trong một nền kinh tế suy thoái #Recession ?

Mô hình Smart Retail O2O được đề xuất như framework để mọi người tham khảo. Trọng tâm của mô hình là tổ chức quản lý dữ liệu khách hàng ngành Retail có tính hệ thống hơn #RightData, sử dụng công nghệ thông minh #RightTech với quy trình tối ưu cho từng nhóm segment khách hàng #RightProcess

Thursday, June 11, 2020

Top Four Retail Analytics Trends of 2020

The adoption of retail analytics solutions is increasing rapidly as more retailers worldwide are realizing significant returns from using BI and analytics platforms.
Retail analytics trends of 2020 will help the retail business to adopt an agile and cohesive data management approach and devise new marketing strategies to drive better business outcomes. Retail data analytics is going to change the retail business scenario dramatically in 2020. Here are the top four retail analytics trends to watch out for in 2020:
  1. Omnichannel experience: When it comes to offering splendid customer experience, retail businesses need to bridge the gap between in-store and online shopping platforms. Retail data analytics solutions are helping cashiers and customers to check the availability of stock and make selections online. Currently, the customer-centric models are helping retail businesses to integrate online and offline platforms to provide an omnichannel experience to customers.
  2. Personalization: Personalization is the major retail analytics trend of 2020. Retail businesses are focusing on retaining customers through various activities like interacting models and recommending items. Such activities help companies to improve their marketing strategies and cut down on marketing spend while providing personalized services to customers.
  3. Predictive Analytics: Currently every retailer is leveraging predictive analytics to interpret and analyze historical data and make predictions. Hence it is the hottest trend of retail data analytics. Predictive analytics enables companies to fetch data related weather patterns and local events that affect the business.
  4. Dynamic pricing models: Dynamic pricing is one of the most important retail analytics trends of 2020. Price elasticity helps in determining product prices based on current market demands. This can further help in increasing demand and enhancing customer satisfaction rates.

Tuesday, June 9, 2020

‘Learning is an experience. Everything else is just information’ – Albert Einstein


Ever since I read this powerful statement by a German-born theoretical physicist, our super intelligent Mr. Albert Einstein, it has changed my perspective of looking at learning and development process. In such simple words, he has given me wisdom to think about making my each training an experience than a boring classroom session; an experience which people remember for lifetime, a happy learning experience which is a transition from being someone to being someone better, an experience which has made a difference.

Let me break down the learning process with a relevant example to decipher this statement and understand it well.

Learning starts with awareness
An awareness that I need to learn this in order to move forward or change something in my life is the first step towards learning. Learning without the awareness of its requirement doesn’t really help. For an example, an awareness that I need become a healthy person is the first step towards learning how to become a healthy person.

It needs a lot of assumptions and information
Second step towards learning is assuming a lot of things and gathering information basis on those assumption. For an example, the assumption for becoming a healthy person is that I need to look lean and to look lean I need to lose weight. And then all the information is being gathered from reliable sources about how to lose weight. As per your information, you start dieting by starving and depriving from food you like and eating the food which are considered to be healthy.

Expert’s advice
An expert’s advice is the third step towards your learning curve where an expert validates whether your assumptions and information are right or wrong. An expert also gives you the right direction to move if you are heading towards something wrong. For above example, an expert here will tell you that being lean is not being healthy, but health is a state of complete physical well-being by eating right amount of food at right time with exercising and balancing all the required nutrients. So your assumption here towards a good health is redirected.

Planning how to learn
Now when an expert has directed the learning towards right direction, the fourth step towards learning comes when you ask yourself questions like ‘What does it require out of me?’, ‘what is my role going to be and how do I achieve it?’.  For example, now you will plan a schedule for your food intakes and exercises like whether to go to a gym or hire a personal trainer or go and learn yoga or just do normal walk every day.

Experiencing and learning
Now when we know the right information and we are sure that we are going in right direction to achieve our objective, the learning process starts with an actual experience of it. For an example, you might realise that your hunger still remains the same, your food intake still remains the same, your taste buds are still being satisfied and you are not compromising on anything you feel like eating but all you are doing is eating smaller portions, at slower pace and at regular intervals in a day and within 6 months you lose fat from your body and experience your first transition of learning curve for becoming healthy.

Now that’s how learning anything is an experience and rest all is just information.

At BigDataVietnam.org, we understand this process thoroughly and make sure that all the learning services we provide go through all these steps right from getting aware about what needs to be learnt to learning it through an experience in right direction suggested by our experts of the field.

Saturday, June 6, 2020

Online shopping, demand shaping, and personalized recommendations




Paper links:



Collaborative Filtering




Use Case






movies.csv
ratings.csv




Apache Spark

Scala

Code Working

























Results




Conclusion


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