Customer Data Platform 101 Course

Online Course: Introduction to Big Data-driven Marketing

  • Overview of Digital Marketing, Python programming, Data Science and Marketing Science. 
  • Final project: building a simple Customer Data Platform for Retails (B2C)
Part 1: Introduction to Digital Marketing Technology

Part 2: Introduction to Computer Programming with Python

Part 3: Introduction to Big Data and Data Science

Part 4: Introduction to Marketing Analytics

Part 5: Practical Project for Business

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