Customer Data Platform 101

Online Course: Introduction to Big Data-driven Marketing

  • Overview of Digital Marketing, Python programming, Data Science and Marketing Science. 
  • Final project: building a simple Customer Data Platform for Retails (B2C)
Part 1: Introduction to Digital Marketing Technology

Part 2: Introduction to Computer Programming with Python

Part 3: Introduction to Big Data and Data Science
TODO in-progress 

Part 4: Introduction to Customer Centricity Marketing Model
TODO in-progress 

Part 5: The practical solution for business ( )

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How to build Unified Experience Platform (CDP & DXP)

USPA framework What is USPA framework ? The USPA framework is conceptual framework, to develop Unified Experience Platform (the unified of ...