Customer Data Platform 101

Online Course: Introduction to Big Data-driven Marketing

• Overview of Digital Marketing, Python programming, Data Science and Marketing Science. 
• Final project: building a simple Customer Data Platform for Retails (B2C)

Part 1: Introduction to Digital Marketing Technology

MOOC courses:

• https://www.coursera.org/learn/wharton-marketing
• https://www.coursera.org/learn/marketing-digital
• https://www.coursera.org/learn/integrated-marketing-communications
• https://www.edx.org/learn/digital-marketing

Part 2: Introduction to Computer Programming with Python

MOOC courses & books :

• https://www.edx.org/course/introduction-to-computer-science-and-programming-7
• https://www.coursera.org/learn/python-for-applied-data-science-ai
• https://tiki.vn/search?q=Python
• https://www.youtube.com/watch?v=Z1RJmh_OqeA

Part 3: Introduction to Big Data and Data Science
TODO in-progress 

Part 4: Introduction to Customer Centricity Marketing Model
TODO in-progress 

Part 5: The practical solution for business ( LeoCDP.com )

LEO CDP flow: https://knowledge.leocdp.net/p/leo-cdp-training-course.html

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