Tuesday, September 17, 2019

How to build your owned Customer Experience Activation Platform (CDP & CX)



Core ideas of USPA framework 

High-level concept of USPA framework


USPA framework - Logical Data Flow
Conceptual Data Models of USPA framework

What is USPA framework ?

The USPA framework is conceptual framework, to develop Customer Experience Activation Platform (CDP & CX) simpler and faster. The primary target is Media Agency, Digital Company, Tech Startup, E-commerce platform, marketing scientist and software developer. I hope my work could help anyone want to build CDP in predictable way.

Another reason is my online course "Introduction to Big Data, Marketing Science, CDP and Ad Tech". This course is built for IT student and digital marketer, who can code and want to learn more Big Data with practical projects (E-commerce and Retails).
All details https://docs.google.com/document/d/1B0tP4oiGl5VJpzJBq34Ok_Lb_3GGVt4itJX7xKFyOIg/edit?usp=sharing

This technical architecture can be scale up 100 million daily active users (DAUs) or more, depends on how you setup it in the Cloud Providers (AWS, Google Cloud,...)

First of all, you have to build Owned Digital Media Hub first (E.g: a simple website with useful content, Social Media Channels,...)

8 Core Modules:

  • (1) Data Collector: JavaScript code to track events (pageview, click, heatmap,...) and SDK for mobile apps (iOS, Android, Smart TV)
  • (2) Unified Data System: The module is built to collect data from multiple sources
  • (3) Data Processing System: core logic of CDP
  • (4) Database Systems
    • (4.1) Log Database: storing event log (pageview, click, play,...)
    • (4.2) Context Data Enrichment: enrich context data (IP to location, web URL to topic models) 
    • (4.3) Profile Database: storing all customer profiles
    • (4.4) Profile Data Enrichment : enrich customer data with Persona Prediction, Lifestyle, Demographics,..
  • (5) System Backend (API, Jupiter, Dashboard): control the security and how another systems can pull customer data for business.  Dashboard  is the main tool for Digital Marker, Data Analyst and Business Manager
Author & Copyright by Trieu Nguyen https://www.facebook.com/tantrieuf31 

Featured Post

How to build your owned Customer Experience Activation Platform (CDP & CX)

Core ideas of USPA framework  High-level concept of USPA framework USPA framework - Logical Data Flow Conceptual...