Media Consumer Report - Vietnam

Nielsen South East Asia - New Media Consumer from Trieu Nguyen

How does Reactive Marketing really work in practice ?

Reactive Analytics for data-driven business

Building your data driven business with reactive marketing technology from Trieu Nguyen

How we would apply reactive analytics in practice ? 

I think the marketing in e-commerce would be got lots of benefits

1. you can recommend best matched items for user in real-time, 
2. you can know the interest of user and send to them a email about new promotions with personalized information. 
3. The most important, you can create a new trend, which is easily viral in all social media. 

Test case with Lazada.vn

Simple demo with Lazada and visualizing user's heat-map data

The architecture of Real-time Reactive Marketing platform

How our Lambda Architecture could fail ?

After coming to the meetup event,  http://www.grokkingengineering.org, it's very informative event and lots of useful information. Then I have some new ideas , that could solve problems I get during development and deployment using Lambda Architecture in 1 year production at FPT Online, where tons of data hit the server and all system have to make decisions, checking, booking, mining , bidding in near-real-time.
If you miss this talk, you can check this link for more details http://engineering.viki.com/blog/2014/data-warehouse-and-analytics-infrastructure-at-viki/

Some main issues when deploying and implementing the lambda arch in practice:

not Agile enough "The problem with the Lambda Architecture is that maintaining code that needs to produce the same result in two complex distributed systems is exactly as painful as it seems like it would be. I don’t think this problem is fixable."

Refer link http://radar.oreilly.com/2014/07/questioning-the-lambda-architecture.html

=> Keep it simple as possible, but not simpler

We are in the dawn of "Fast Data"
https://www.google.com/events/io/schedule/session/793fe228-89c5-e311-b297-00155d5066d7
http://radar.oreilly.com/2014/12/fast-data-calls-for-new-ways-to-manage-its-flow.html
http://www.infoworld.com/article/2608040/big-data/fast-data--the-next-step-after-big-data.html
http://www.wired.com/2013/04/big-data-fast-data-smart-data/

Using User Tracking with real-time decisions
http://www.technologyreview.com/view/532556/new-technology-for-tracking-consumers-across-devices-grows-results/
http://en.wikipedia.org/wiki/Real-time_business_intelligence

=> Fast data is really popular in practice, real-time marketing and marketing automation is the new trend 

I made simple diagram here, for easy understanding, combines cool ideas from http://www.reactive-streams.org with Lambda Architecture to create a new system that reacts faster with 2 types of new data:

• behavioral data
 (game, interests, sessions, touch, ...)

• context data 
(location, time, referrer, lead ,...)

http://www.mindmeister.com/450339578

Apply Marketing Automation with RFX framework

Reading List: Ad, Data-Driven Marketing, Analytic, Big Data

BEST PRACTICES FOR Advertising

https://retargeter.com/blog/retargeting/8-best-practices-for-running-a-retargeting-campaign

https://retargeter.com/blog/banner-best-practices/3-tips-banner-ad-design

https://retargeter.com/blog/retargeting/a-brief-introduction

Vietnam and Big Data

http://businesstoday.intoday.in/story/lessons-in-big-data-vietnam-apac-big-data-and-cloud-summit/1/197954.html

Data-Driven Marketing + Advertising + Big data

http://www.emarketer.com/Article/Using-Big-Data-Still-Challenge-Marketers/1010710

http://www.telegraph.co.uk/sponsored/technology/4g-mobile/engaging-customers/11070094/attract-right-audience-big-data.html

http://www.slideshare.net/tantrieuf31/machine-learning-on-big-data-for-personalized-internet-advertising

Data-driven for brand marketing

http://www.forbes.com/sites/work-in-progress/2012/12/18/10-brand-marketing-trends-that-should-dominate-2013/

http://thenextweb.com/socialmedia/2014/09/11/emotion-vs-data-driven-marketing-biggest-challenges/

Advertising 2.0 and Trends

http://www.slideshare.net/damjanov/future-of-adland-futureofdigital-2014

https://hbr.org/2013/03/advertising-analytics-20

A/B Split testing for Maximize ROI Ad

http://blog.wishpond.com/post/64393992717/how-to-a-b-split-test-your-facebook-ads-to

Apply Data-driven Marketing for Retails

http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html

http://www.retailcustomerexperience.com/articles/how-retailers-can-turn-big-data-into-real-insights/

Intro PROGRAMMATIC Advertising

https://retargeter.com/blog/strategy-2/programmatic-buying-intro

Programmatic buying and native advertising

http://marketingland.com/programmatic-native-content-data-driven-marketing-can-co-exist-80026

HTML5 for universal mobile Advertising

http://mashable.com/2010/09/24/html5-mobile-advertising/

Big Data for traditional media: TVs, Internet TV

http://www.theguardian.com/media-network/media-network-blog/2014/aug/29/tv-advertising-big-data