Saturday, December 20, 2014

How does Reactive Marketing really work in practice ?

Reactive Analytics for data-driven business

How we would apply reactive analytics in practice ? 
I think the marketing in e-commerce would be got lots of benefits
  1. you can recommend best matched items for user in real-time, 
  2. you can know the interest of user and send to them a email about new promotions with personalized information. 
  3. The most important, you can create a new trend, which is easily viral in all social media. 
Test case with
Simple demo with Lazada and visualizing user's heat-map data

The architecture of Real-time Reactive Marketing platform

Featured Post

Big Data : Nhu cầu thị trường - Định hướng nghề nghiệp - Tính chất công việc

Tập hợp một số câu hỏi từ bạn trên page  và từ các buổi thuyết trình ở Barcamp 1. Làm việc trong ngàn...