Saturday, December 20, 2014

How does Reactive Marketing really work in practice ?

Reactive Analytics for data-driven business

How we would apply reactive analytics in practice ? 
I think the marketing in e-commerce would be got lots of benefits
  1. you can recommend best matched items for user in real-time, 
  2. you can know the interest of user and send to them a email about new promotions with personalized information. 
  3. The most important, you can create a new trend, which is easily viral in all social media. 
Test case with
Simple demo with Lazada and visualizing user's heat-map data

The architecture of Real-time Reactive Marketing platform

Featured Post

How to build Unified Experience Platform (CDP & DXP)

USPA framework What is USPA framework ? The USPA framework is conceptual framework, to develop Unified Experience Platform (the unified of ...