Monday, December 1, 2014

Reading List: Ad, Data-Driven Marketing, Analytic, Big Data


Vietnam and Big Data

Data-Driven Marketing + Advertising + Big data

Data-driven for brand marketing

Advertising 2.0 and Trends

A/B Split testing for Maximize ROI Ad

Apply Data-driven Marketing for Retails

Intro PROGRAMMATIC Advertising

Programmatic buying and native advertising

HTML5 for universal mobile Advertising

Big Data for traditional media: TVs, Internet TV

Featured Post - the Open Source Framework to build your owned Customer Data Platform (CDP)

Core ideas of USPA framework  High-level concept of USPA framework USPA framework - Logical Data Flow Conceptual Data Mo...