Monday, October 7, 2019

Awesome Customer Analytics

A curated list of awesome customer analytics content aimed at a non-tech business wanting a deeper understanding of the methods and the techniques.

Content

What is Customer Analytics

The what and why

Methods

Behavioral customer segmentation

Cross-sell and upsell analysis

Customer Churn and attrition analysis

Customer lifetime value and customer journey analysis

Next-best-action analysis

Text analysis

Case Studies

MOOCS

Mass Open Online Courses

Books

Miscellaneous/Further Reading

Featured Post

How to build your owned Customer Experience Activation Platform (CDP & CX)

Core ideas of USPA framework  High-level concept of USPA framework USPA framework - Logical Data Flow Conceptual...