Monday, October 7, 2019

Awesome Customer Analytics

A curated list of awesome customer analytics content aimed at a non-tech business wanting a deeper understanding of the methods and the techniques.


What is Customer Analytics

The what and why


Behavioral customer segmentation

Cross-sell and upsell analysis

Customer Churn and attrition analysis

Customer lifetime value and customer journey analysis

Next-best-action analysis

Text analysis

Case Studies


Mass Open Online Courses


Miscellaneous/Further Reading

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