Sunday, December 1, 2019

Transforming Customer Experience with Psychology, Marketing Science, Big Data and Machine Learning

1) Case study: Customer Experience (CX) in Retail 4.0
2) Introducing the Customer Experience Theory
3) The architecture of CX Platform
4) Should we build a CX Platform or buy ?

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How to build your owned Customer Experience Activation Platform (CDP & CX)

Core ideas of USPA framework  High-level concept of USPA framework USPA framework - Logical Data Flow Conceptual...