How we would apply reactive analytics in practice ?
I think the marketing in e-commerce would be got lots of benefits
- you can recommend best matched items for user in real-time,
- you can know the interest of user and send to them a email about new promotions with personalized information.
- The most important, you can create a new trend, which is easily viral in all social media.
Test case with Lazada.vn
|Simple demo with Lazada and visualizing user's heat-map data|
|The architecture of Real-time Reactive Marketing platform|