Saturday, December 20, 2014

How does Reactive Marketing really work in practice ?


Reactive Analytics for data-driven business


How we would apply reactive analytics in practice ? 
I think the marketing in e-commerce would be got lots of benefits
  1. you can recommend best matched items for user in real-time, 
  2. you can know the interest of user and send to them a email about new promotions with personalized information. 
  3. The most important, you can create a new trend, which is easily viral in all social media. 
Test case with Lazada.vn
Simple demo with Lazada and visualizing user's heat-map data

The architecture of Real-time Reactive Marketing platform


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