What's wrong with big data ?

it's too big 

1. to do
2. to understand
3. to make core value

Solution: divide and conquer http://en.wikipedia.org/wiki/Divide_and_conquer

it's hard to do ? no, it's easier day by day

• Amazon Kinesis ( http://aws.amazon.com/kinesis/ a fully managed service for real-time processing of streaming data at massive scale.)
• Hadoop as a service http://gigaom.com/2013/10/28/rackspace-offers-up-its-take-on-hadoop-as-a-service/

Not easy to understand ? No , follow 4 steps: 

1. Looking what data you have ?
2. See data in different way
3. Imagine what you want to see
4. Show data in simple graph that anyone can understand 

From data to core value ?

http://www.amazon.com/Too-Big-Ignore-Business-Wiley/dp/1118638174/

ARMONK, N.Y. - 17 Dec 2013: Today IBM (NYSE: IBM) unveiled the eighth annual  "IBM 5 in 5" (#ibm5in5) – a list of innovations that have the potential to change the way people work, live and interact during the next five years.

• The classroom will learn you
• Buying local will beat online
• Doctors will routinely use your DNA to keep you well
• A digital guardian will protect you online
• The city will help you live in it 

This year’s IBM 5 in 5 explores the idea that everything will learn – driven by a new era of cognitive systems where machines will learn, reason and engage with us in a more natural and personalized way. These innovations are beginning to emerge enabled by cloud computing, big data analytics and learning technologies all coming together, with the appropriate privacy and security considerations, for consumers, citizens, students and patients.

Hadoop is not final Big Data Solution ?

Yes, http://www.1010data.com/images/327/Press-Release-1010data_2013_Big_Data_in_Business_Study.pdf